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In recent years, Nike has gone with a more traditional look for the Cyclones, giving Iowa State a USC-type feel with crimson tops featuring heavy shoulder stripes and gold pants. Gold alternate top with a crimson helmet and pants is a noteworthy combination that Iowa State brings out occasionally at home. Iowa State’s preferred road combination — white tops with crimson-gold stripes and crimson pants — is the cleanest look for the program.
An “IOWA STATE” wordmark is pressed across each jersey top — cardinal, gold and white and a left hip logo can be seen on the Cyclones’ three pants — cardinal, gold and white.
Iowa State’s current helmet decal of “STATE” wrapped around a capitalized “I” was adopted in 2008 as the team’s primary logo. The Cyclones used a similar graphic on a cardinal helmet with gray facemasks in 1980 before transitioning to a variety of mustard yellow shells with ever-changing wordmarks in the mid to late 80s. Prior to 1969, Iowa State donned metallic gold shells with gray facemasks that resemble what’s been worn throughout history in South Bend, Ind.
In the early Nike years just after the Cyclones left a deal with Russell Athletic in 2003, Iowa State had a simple uniform design with screen-printed numerals in white with gold outlines. Nike dropped Russell’s neckline featuring Iowa State’s “I” darting in every direction.
ISU’s current seven-year deal with the swoosh will net the school at least $3.1 million.
